AI SYSTEMS FOR SMALL BUSINESSES & ENTREPRENEURS · BUILT IN PUBLIC

Engineering
your unfair
advantage.

altrax labs — built in public, one system at a time.

We build AI systems that do your repetitive work — so you reclaim 5–10 hours a week, book more, and stop losing revenue to slow follow-up and no-shows. It starts with a free game plan.

Get your free game plan → Calculate your leak →
Who you're hiringNot a guru with a laptop
Tailored to youScoped & priced per project
The promiseRuns 24/7 without you
A retro computer quietly running an automation workflow, surrounded by a web of sticky notes and tags for the repetitive jobs it handles: no-shows, slow follow-up, missed calls, chasing invoices, data entry, replying to leads, reschedules and reminders.
01

The five
leaks

Every small business loses money the same five ways. You're the owner, the marketer and the front desk. You don't need more hours; you need the repetitive work to run itself. Point us at one leak and we automate it first.
LEAK 01

Slow follow-up

You reply too slow, the lead goes cold, and the money walks to whoever answered first.

LEAK 02

No-shows

Missed and forgotten appointments leave empty calendar slots: pure lost revenue, every week.

LEAK 03

Manual admin

You and your staff burn hours on copy-paste data entry that a system should be doing.

LEAK 04

Missed calls

After-hours and overflow enquiries go unanswered, so the customer just calls a competitor.

LEAK 05

Disconnected tools

The same info gets re-typed between booking, CRM and invoicing. Nothing talks to anything.

→ If it's repetitive, it's automatable.
✕
◆ FREE LEAK CALCULATOR · 60 SECONDS

How much are the leaks costing you?

Answer six quick questions and get a real number: the hours and dollars leaking out of your week, and the one system that plugs the biggest leak. No cost, no call required.

01 · Your time
What's an hour of your time worth?
02 · Follow-up
Hours a week you or your team spend chasing leads and following up (calls, texts, emails)?
03 · Admin
Hours a week on admin — scheduling, data entry, moving info between tools?
04 · Repeat questions
Hours a week answering the same calls, DMs and repeat questions?
05 · Slipping sales
Roughly how many sales or bookings slip away each week — no-shows, cancellations, or enquiries you didn't get to in time?
06 · Deal size
What's an average sale or booking worth to you? (skip if the last one doesn't apply)
Free · about a minute · no call required
02

What you
walk away
with

We don't sell you a build off a menu. We start with an Automation Blueprint: a deep-dive that maps exactly what to automate first, second and third — and hands you the plan to prove it. You keep it whether or not we build. Here's what's inside.
01PRIORITIES

Effort ×
Impact Map

Every repetitive job in your business plotted by effort-to-fix against money-it-frees — so the quick wins are obvious and nothing high-value gets missed.

02THE STACK

3–7 Tool
Prescriptions

The exact tools and automations to plug each leak — named, with how they fit together and what each one reclaims. No jargon, no guesswork.

03MOMENTUM

4-Day
Quick-Start

A day-by-day plan for the first four days, so you (or we) can put points on the board immediately instead of sitting on a report.

04THE NUMBERS

ROI &
Payback

The hours and dollars you get back, month one and year one — the financial case for automating, in black and white.

A plan a consultant would charge $2,000+ for — the Automation Blueprint is $497, credited 100% toward your build if you go ahead.

◆ We find you 5+ hours a week to reclaim, or your $497 back — and you keep the Blueprint.

Get your free automation game plan →
◆ FOUNDING CLIENTS

Be one of our
first builds.

Altrax Labs is new, and we're taking on a small number of founding clients to build with in the open. You get senior, hands-on attention, founder-friendly terms, and your results documented as one of our first case studies. When the roster's full, it's full.

Get your free game plan →
03

How we
work

No vague "AI transformation." A scoped build with a spec, a milestone plan and a ship date, the same way real products get built and shipped to spec, on time. Transparent start to finish, and many builds are documented in public.
STEP 01

Scope

A free intro call. We find your biggest leak, agree on one clear outcome, and write the spec. We talk in time and money, never tools.

→
STEP 02

Build

We build the system to spec, with a keen design eye. It works and it's clean, never the rough automation-bro look.

→
STEP 03

Ship

It goes live and runs unattended. An optional AI Concierge monitors it and improves it monthly, so it keeps earning while you don't think about it.

SCOPE → BUILD → SHIP  ·  built to spec, shipped on time
04

Why Altrax
Labs

Your unfair advantage isn't a tool; it's who builds it. Most automation shops are gurus with a laptop. Altrax Labs is run by someone who's spent years building and shipping real products to spec, with a designer's eye and the receipts.
Aman, founder of Altrax Labs
Aman
Founder & Builder

Altrax Labs was founded by Aman, who spent 8 years building and shipping real products in automotive manufacturing, made to exact spec and tolerance and delivered on deadline, no excuses.

He now builds AI systems that run your business the same way: to a spec, on a schedule, built to run unattended. It's the discipline of a factory floor applied to the repetitive work that quietly drains a small business.

That's the difference: you're not hiring a marketer who dabbles in automation. You're hiring a builder who treats your business like a system worth getting right.

◆ The name

The name packs three ideas into one word. Alt, the alternative — a smarter way to run your business than grinding through it by hand. trax, traction — systems that get the work moving and keep it there. And the x — the highlight: a multiplier. Automate the repetitive work and the time and money you win back don't just add up, they compound, into more room to grow the business and more of your life for what matters most. That's Altrax: your advantage, multiplied.

P.01
The Edge

A real builder, not a laptop guru. Systems built to run unattended.

P.02
The Shipper

Scopes, milestones, ship dates. It ships on time, every time.

P.03
The Craft

A keen design eye. It works, and it's clean, never the rough look.

P.04
The Method

Transparent by default. We show the work, not the hype.

05

Simple
pricing

One clear path. Start with the Automation Blueprint — a paid plan that maps exactly what to automate, credited in full toward your build. Then we build it. The build is priced with you on the call, never off a template. Not ready? Run the free Leak Calculator first.
STEP 01 · START HERE
Automation Blueprint
$497
credited 100% toward your build

A deep-dive into how your business actually runs. We map where AI and automation save the most time and money, hand you a prioritized plan — tools, quick-start and ROI — and walk you through it on a review call. Most owners we assess are leaking $2,000–$8,000+ a month; the Blueprint is $497 and comes off your build.

◆ Find 5+ hours a week to reclaim, or your $497 back — and you keep the Blueprint.
Get your free game plan →
STEP 02 · THE BUILD
The Unfair Advantage Build
Priced on
your call
scoped to one clear outcome

A custom AI system that takes one repetitive part of your business and makes it run itself. Priced to the scope of the work, never a templated number — we scope it together, and your Blueprint fee comes straight off the price.

◆ Live and working by your ship date, or you don't pay. Founding-client rates for our first builds, in exchange for a testimonial & case study.
Get your free game plan →
After launch, an optional AI Concierge keeps your system running and improving — we take only six clients, and it's offered on your review call. Not ready to talk? Run the free 60-second Leak Calculator first.
✕
◆ FREE GAME PLAN CALL

A quick, no-pitch call. You'll leave knowing your single biggest leak and the first thing we'd automate — even if we never work together. Tell us where to reach you and we'll get you booked, usually within a day.

Or email us directly at [email protected]
LET'S TALK  ·  TIME + MONEY, NEVER TOOLS

Let's build your
unfair advantage_

Book a free game plan call and you'll leave knowing your single biggest leak and the first thing to automate — even if we never work together. No pitch, just the numbers.

Get your free game plan →
▶ FREE GAME PLAN

Book your Discovery Call →

A quick, no-pitch call. We find your biggest time-sink, name the first thing we'd automate, and show you what it's costing to leave it manual.
◆ CALCULATOR

Leak Calculator →

Not ready to talk? See what the busywork is costing you in hours and dollars, in 60 seconds.